Book review, Business, Estonia, Markets and Companies

The Rahva Raamat’s Marketing Manager Anu Vagenstein said that the company will start offering e-readers in the near future in the chain’s biggest shops in Tallinn and Tartu. The readers will have freeware and no restriction concerning books that are downloaded. The chain will also create an environment for e-books in its new internet shop.

 

Book publishers Menu and Ersen have entered the e-books world already. “We are at the starting line, our books are already available in electronic form at our homepage,” said the Menu publishing house Head Janari Lage, adding that the main obstacle is the high price of e-readers.

 

Lage said that e-books will be by around 30% cheaper than paper books as printing works expenses will be scrapped.

 

The Estonia’s largest publishing house Varrak hasn’t started developing e-books yet but doesn’t intend to turn its back on the innovation. “The success of the e-book will largely depend on the price of e-readers becoming more affordable,” said the company’s Head Krista Kaer, adding that paper books and e-books will exist side by side for a long time to come.