Alcohol, Baltic Export, Latvia, Markets and Companies
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Thursday, 28.03.2024, 14:40
Amber Beverage Group and AC/DC rocks the market with the new Thunderstruck Tequila
“This is the only
tequila endorsed by major rock stars, possibly that is the reason why we are
feeling suc h responsibility towards the brand, our partners AC/DC and, of
course, the consumers,” the Global Brand Director at Amber Beverage Group, Mantas
Zlatkus stated.
“As this is a new
product in Europe, that came out only on November 1st, AC/DC fans are only
starting to discover it’s exceptional 100% pure agave taste. The Blanco version
has intense sweet notes of cooked agave, followed by a spicy white peppery
punch. It is silky and delicate, leaving on the palate a sachet of spices,”
Zlatkus said. “The Reposado has a full body and intense agave flavor. It is
aged in oak barrels for a minimum of 2 months, which gives this tequila its
natural color and rich flavor,” he explained.
The new AC/DC
Thunderstruck Tequila is available from November 1st in all Gebr. Heinemann Travel Free border
shops across Europe (Czech Republic, Croatia, Slovenia) and has been listed at
airports including Frankfurt, Munich, Hamburg, Copenhagen, Berlin, Baku, and
Bucharest.
Thunderstruck
Tequila is the third jewel that Arturo Fuentes, the master distiller of the ABG
owned Fabrica de Tequilos Finos has shared with the world in recent
years. In 2017 ABG launched its tequila category headliner Rooster Rojo Tequila, a first
premium 100% blue agave tequila blended with water that is filtered through
real Mexican silver. It was later followed by Cenote Tequila, a super-premium tequila
that is crafted at Fabrica de Tequilos Finos using 100% blue agave and is fermented
in stainless steel vats before undergoing double pot distillation.
Amber Beverage Group is a vertically integrated international adult
beverage company. It operates internationally from its head office in Luxembourg
and through its production and distribution companies in Russia, Mexico, the
UK, Australia, and the Baltics - its historical home.
ABG employs over
2200 people who help to produce, bottle, market, distribute, export and retail
some of the world’s most iconic beverages. ABG core brands are Cross Keys Gin®,
Riga Black Balsam®, Moskovskaya Vodka®, Rooster Rojo Tequila® and Cosmopolitan
Diva® and its wholly owned portfolio of over 180 brands have significant market
leading positions in many of the 70 markets ABG is active in.