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Thursday, 28.03.2024, 23:56
Over EUR 2 mln spent on advertizing Lithuania's 100th anniversary
BC, Vilnius, 21.05.2018.Print version
The state allocated around 2.1 million euros for advertizing events to mark the 100th anniversary of the restoration of Lithuania's statehood in the first quarter of 2018, figures submitted to BNS Lithuania by the Kantar TNS market researcher show, cites LETA/BNS.
"The presentation of events dedicated to mark the restoration of the
state of Lithuania had influence on the fact that spending on advertizing rose
in the media. Compared to the first quarter of 2017, the budget for
commemoration events rose 160 times," Giedre
Juroniene, head of advertizing monitoring, told BNS Lithuania.