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International Internet Magazine. Baltic States news & analytics Thursday, 25.04.2024, 10:51

Aldaris beer ready for the thousands of basketball fans in Riga

BC, Riga, 28.08.2015.Print version
With about 70,000 fans expected to converge on Riga from abroad for the European Championship ("EuroBasket" 2015), the Latvian beer giant Aldaris is gearing up for the event with special set-ups in a number of host bars in Old Town and downtown, and a cordoned-off zone at the Freedom Monument, reports LETA.

Basketball and beer are the combination here, and Aldaris is quick to point out its long-time support for Latvian basketball.

 

The concept devised for foreign fans /Preliminary Tournament, Group D/ will have individual countries based in their own bar or pub – eight in total. Here is the list:

 

Preliminary Tournament contender, Group D, bar name

 

1) Lithuania – "Paddy Whelan's"

2) Estonia – "Moloney’s Pub"

3) Belgium – "The Backpackers Pub"

4) Czech Rep. – "Andaluzijas suns"

5) Ukraine – "Coco Loco"

6) Latvia – "Donegan's Pub", "Beer House Nr.1" & "Brooklyn Pub".

 

These bars will be decorated with each country's specifics in mind, and feature the beers they brew. Attending games and then presenting a stub at said country's pub guarantees a major discount on Aldaris beers.

 

The brewery has invited fans to its Museum uptown for the first after-game party (September 5, Latvia vs. Belgium). The other after-game parties are to be held in the "Latvijas 1.rokkafejnica".






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