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Saturday, 20.04.2024, 05:09
Latvijas balzams invests 0.5 mln euro in modernization of shops
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“It is a true pleasure, on the eve of Latvia’s birthday, to
open our doors with a new appearance, offering a special assortment and service
to every shopper who comes in here. We want our news shops to become part of
Latvia’s symbols and values,” Pāvels Fiļipovs, the head of LB veikali, said
when opening the renovated shop.
The new design and concept of Latvijas balzams veikali reflects the transition of the largest alcoholic beverages in the Baltics AS Latvijas balzams, to a new visual identity next year, marking the 115th anniversary of the company.
The renovated shop will have a wider assortment – more than
500 various alcoholic beverage brands. In addition to alcoholic beverages, the
shop offers other souvenirs and sweets popular among tourists and local
shoppers. The new shop will also please coffee lovers by offering coffee to
take away. At certain times there will be a self-service tasting corner, where
it will be possible to taste new products from the shop’s assortment.
Currently there are 44 LB shops in Latvia, which are part of the recently formed holding company Amber Beverage Group. The total turnover of LB veikali last year amounted to EUR 13 million. The company employs around 150 persons.
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