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International Internet Magazine. Baltic States news & analytics Friday, 29.03.2024, 16:28

DDB Latvia wins at EACA Euro Effies 2014

BC, Riga, 19.09.2014.Print version
DDB Latvia received a Gold Euro Effie for its campaign “Let’s Beat Stanford” created for the Stockholm School of Economics in Riga Alumni Association at the Euro Effie Awards Gala in Brussels’ Cercle de Lorraine business club last night.

thjnk ag brought back victory for independent agencies by winning the Euro Effies Agency of the Year Award. With 5 entries from Audi, thjnk ag achieved a high first round average score and further success with a Gold award (Best demonstration of integrated effectiveness) and 3 Silvers (Best demonstration of integrated effectiveness and automotive (2)). The agency was also rewarded with €100,000-worth of free advertising spots from Euro Effies partner Euronews.

 

The prestigious Grand Prix for outstanding work was presented to 180 Amsterdam and Sony for their campaign “This is for the Players. This is PS4.” The campaign successfully launched the eighth generation of the PS4 console against stiff competition from Xbox. The campaign’s objectives were to achieve market leadership and, in particular, to close the gap between market leader Xbox and PlayStation in the UK.

 

Additional Gold awards were awarded to thjnk ag for their “Harder, Better, Faster, Stronger” campaign created for Audi’s A3 Sportback, to Mindshare Germany and Dokyo Hamburg for their Unilever campaign “AXE Apollo – Send our guys into orbit”, to Heimat Werbeagentur for their campaign “The Hornbach Hammer” created for Hornbach Baumarkt, 180 Amsterdam and OMD for their SONY campaign “This is for the Players. This is PS4”, Ogilvy & Mather London for Expedia’s “Travel Yourself Interesting” and BETC for Evian’s “Evian Baby & me”.

 

Silver awards went to thjnk ag and Audi AG for “Land of Quattro” (Automotive and Best Demonstration of Integrated Effectiveness categories) and for “Harder, Better, Faster, Stronger”. Silvers also went to Innocean Worldwide Europe for their Kia Motors Europe campaign “Kia Carens, to Serviceplan and BMW Group for “One World. One RG 1200S.”, to Ogilvy Düsseldorf for their Philips campaign “Designed to Play”, Grey London and Procter & Gamble for “No Fairy Tale”, Lowe & Partners, Lowe Open, DLKW Lowe and Unilever “For whatever life throws”, Publicis Slovenia, Atlantic Media, Publicis Macedonia, Alert and M.I.T.A AND Atlantic Grupa for their campaign “Argeta – approved by mums”, Grey London and Vodafone RED for “Sealed with a kiss” and ZenithOptimedia and CHI & Partners for their Lexus Europe campaign “The new Lexus IS. An amazing launch”.

 

Bronze awards went to FCB Deutschland GmbH and Beiersdorf for their “Make everyday a moisturising day” campaign, GREY germany GmbH and Procter & Gamble for “Don't give odours a ride”, Scholz & Friends Hamburg GmbH and Adam Opel for” ADAM & YOU”, Jung von Matt for Daimler’s Mercedes-Benz campaign “Chicken”, Grey London and Corsodyl for “Daring to Shock”, House of Radon, Seventy Agency and At Night Management for their Universal Music campaign “Avicii X You” and Blue Hive for Ford Europe’s “Ford EcoSport”.

 

This year’s international jury of senior agency and advertiser representatives was chaired by Geoff Seeley, Global Communications Planning Director at Unilever.

 

The Euro Effies Awards are produced in partnership with Euronews and supported by the European Publishers’ Council, FEPE, TIME & Fortune magazines, Procter & Gamble, AdForum, WARC, Viva Xpress Logistics, Nielsen, Bacardi-Martini and creativebrief.






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