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Wednesday, 24.04.2024, 10:47
Laima’ profit five times higher in 2013
The company's profit increased more than fivefold – from EUR 1.12 million in 2012, to EUR 5.75 million in 2013.
According to Laima management report, financial indicators can be explained by the increase of sales volume in export markets. The new concept "Choose Love" was successfully implemented for all brands, product lines were improved and various products had their packaging re-designed.
In 2013, the company invested in the modernization of the equipment and technological processes, as well as finished the project "Renovation of Baltic chocolate museum", which was initiated in 2012. Laima invested more than EUR 1 million in the museum, and it was added to the list of Latvian Industrial Heritage.
This year, Laima plans to continue improving its competitive capacity, implementing energy-efficiency measures and improving technologies, as well as to continue operating in export markets. 42% of the company's production is exported. Laima exports its production to 30 countries around the globe, including China, Russia, the United States, Canada, the Baltic States, Israel, Great Britain, Belarus, Azerbaijan, Kazakhstan and Turkmenistan.
Laima, alongside with Staburadzes konditoreja , Staburadze, Gutta, Saldumu tirdzniecība and NP Logistics, is an NP Foods group company.