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International Internet Magazine. Baltic States news & analytics Monday, 21.09.2020, 15:53

IKEA catalogue to be also available online

BC, Riga, 13.08.2020.Print version
Swedish homeware retailer IKEA's printed catalogue will now also be available online, as IKEA Corporate Communications Manager Baltics Renata Dante told LETA.

This year, the number of IKEA catalogue copies has been reduced substantially, therefore the catalogue, which marks its 70th anniversary this year, is also available on the IKEA website. 

Participants in the IKEA Family loyalty program will be able to receive the printed catalogue, and a limited number of the catalogue's copies will be available at the IKEA store. As a result, IKEA will save almost 100 tons of paper, said Dante.

In the past, most residents of Riga and Greater Riga region were receiving the IKEA catalogue by mail, but this year, the catalogue will not be mailed to anyone. This will save IKEA 95 tons of paper in Latvia alone.

Sustainability, responsible use of natural resources and minimizing environmental impact are among the top priorities of IKEA, said Dante. Last year, the number of printed catalogues was cut by one third, while this year, it has been reduced to a minimum. IKEA is looking for new ways to reach out to customers, and placing the catalogue online will make it available to more people, said IKEA Chief Marketing Officer Baltics Kristina Mazeikyte.

As reported, Paul Mason Properties, the operator of IKEA in Latvia, achieved EUR 81.928 million in turnover in the first full year of operation in Latvia, September 1, 2018 to August 31, 2019, while the company's profit amounted to EUR 10.371 million.

The IKEA store in Riga opened on August 30, 2018. The store covers an area of 34,500 square meters. The total investment in the establishment of the IKEA store in Latvia was more than EUR 50 million.

Paul Mason Properties is the IKEA franchisee in Latvia. The company also owns IKEA stores in Lithuania and Iceland. Dutch company FE Corporation B.V. Netherlands is the sole owner of Paul Mason Properties.

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