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International Internet Magazine. Baltic States news & analytics Saturday, 11.07.2020, 20:07

The tourism recovery campaign "Riga is Not Riga Without You" to be launched soon

BC, Riga, 03.06.2020.Print version
he Riga Tourism Development Bureau (RTAB) has developed a tourism recover plan with the aim of assisting the city's tourism industry after the Covid-19 pandemic, the head of the RTAB Anna Blaua said on Wednesday, cites LETA.

She revealed that the action plan has been developed for the period from May to September, which also includes several gastronomic activities.

Blaua was the first to mention the creation of the campaign Riga is Not Riga Without You, which will invite travelers to choose the capital of Latvia as a tourist destination. The campaign will talk about opportunities to spend time safely in Riga, while getting to know the city's culture, restaurants and places where there is not much gathering.

The action plan envisages the circulation of information in the international media about tourism opportunities in Riga, as well as the invitation of media representatives and influencers to visit the Latvian capital.

From June 29 to July 5, a kind of Restaurant Week is also being planned. A smaller number of restaurants will take part in it this year, but the main goal of Restaurant Week will be to reveal to residents and guests from abroad that the city's restaurants are safe to visit and resume work, Blaua said.

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