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Thursday, 25.04.2024, 10:20
Latvia’s Dzintars cosmetics company to develop new communications strategy
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He said that at present the company is analyzing its present communication and considering attracting of a communication agency in the first quarter of next year.
Gercikovs said that Dzintars’ plan also includes an Internet store and communication on the Internet through social networks, such as Twitter and Facebook.
As reported, the Riga City Zemgale District Court on October 17 launched a legal protection proceeding for Dzintars cosmetics company.
The company explained it has run into financial trouble but it wants to stay in business, and two successive economic crises - in 2008 and in 2014 - had caused a decline on its traditional markets, leading to shrinking sales, shortage of working capital and debts.
Dzintars last year posted EUR 5.911 mln in sales, down 7% year-on-year, while the company's loss rose 76% to EUR 2.633 mln.
Dzintars is a manufacturer of perfumery and biocosmetics, making more than 1,000 various products. The company was registered in 1991, and has a share capital of EUR 2.817 mln.
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