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International Internet Magazine. Baltic States news & analytics Friday, 29.03.2024, 14:22

Iļģuciema alus participates at festival in Berlin

Galina Molochkova, BC, 10.08.2016.Print version
The Latvian company SIA Ilgezeem participated in 5th-7th August at the largest and most prominent event of the European beer industry – the 20th Berlin Annual Beer Fest. The Latvian company, along with the world leading beer manufacturers, presented to the visitors their products: Iļģuciema Mead and Iļģuciema Kvass traded at foreign markets with the trade name TANHEISER, told BC Ilgzeem representative.

Ilgezeem participated at the fest for the second time already, and the range of products presented to the visitors included five mead brands (the original mead, cranberry mead, cannabis-ginger mead, apple mead and blackcurrant mead), as well as the light EXTRA beer and the original Kvass. In total, the products of the Latvian company were tasted during the festival on more than 7000 occasions. It is worth to note that the products of “Iļģuciema alus” have earned high appreciation from the German visitors who are known to favor the classic beer. The Ilgezeem products have also attracted particular interest of food specialists from Germany. According to the data of the company, Ilgezeem was the only brewery from Latvia and even from the Baltic States participating at that fest.

 

 

Rihards Jablokovs, Head of Marketing and Sales Department at Ilgezeem, admits: “We are pleased with the achievements – I should note that, apart from the opportunities to expand export market, such fest also means high emotional density that brings about a huge charge of energy and confidence in future operation. I was glad to see our stand visited by guests of the previous festival as well as number of new visitors interested in our products. We still certainly seek to expand our export opportunities.”

 

We at Ilgezeem continue to seek targeted opportunities for presentation and sale of our products outside Latvia. Our company has been participating at beer fests in Berlin three times already: in January, we participated at the Green Week (Grüne Woche) Fest, in May – at Culture Carnival (Karneval der Kulturen), and the popular 20th Berlin Beer Fest was the third one.

 

The anniversary festival this year brought together 340 beer manufacturers from 87 countries offering 2700 unique beer brands! The festival was visited by 800 000 guests, and it has been recorded in the Guinness Records.

 

llgezeem launched production of mead in 2012 starting from the first three brands: the original mead, cranberry mead, and cannabis-ginger mead, initially focusing on restaurant and canteen segment. Since then, we have also launched beer retailing and regular export to four countries (the Great Britain, Poland, Estonia, Korea), apart from Germany presenting our products at various festivals.

 

The Ilgezeem beverage factory is the largest manufacturer of malt extracts, kvass and malt beverages in Latvia. History of the company dates back to over 150 years ago when the oldest in Latvia industrial brewery Iļģuciems (Ilgezeem) was built in Riga. Then followed a rapid beer brewing boom, and the beer assortment manufactured at the factory was unique indeed. Nowadays, Ilgezeem has grown into strong manufacturer of fermented non-alcohol beverages, such as kvass and melt beverages as well as mead.

 






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