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Friday, 19.04.2024, 20:50
Aldaris brewery invests EUR 150,000 in new product line
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| Photo: aldaris.lv |
Aldaris sales director Arturs Ilzins said that the value of the premium beer segment in the Latvian beer market is about EUR 21 million, and in the coming years this segment is expected to retain its position despite the drop in the beer market in general.
"Therefore, our ambition is serious, we plan to sell about 1.8 million liters of Izlase beers," he said.
Aldaris’ market share is Latvia is about 30%.
Aldaris in 2013 decided to focus on premium class or craft beer production, and moving production of cheaper or PET beers to other Carlsberg group breweries in Lithuania and Estonia.
In 2014, Aldaris generated EUR 28.62 million in sales and earned EUR 3.4 million in loss.
Aldaris, founded in 1865, is the largest brewery in Latvia and one of the biggest in the Baltics. It is part of the Carlsberg group, one of the world's largest beer makers. Aldaris product portfolio comprises around 40 kinds of beverages in six product categories – beer, drinking water, alcoholic cocktails, cider, non-alcoholic beverages and energy drinks.
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