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International Internet Magazine. Baltic States news & analytics Tuesday, 23.04.2024, 09:21

EUR 180 000 have been invested in modernizing Latvijas balzams shops

Nina Kolyako, BC, Riga, 15.05.2015.Print version
On May 14th, in Riga’s Old Town, at Audēju St. 8., the third new concept and design Latvijas balzams shop (part of the LB veikali shop network) was opened, offering a modern and comfortable shopping environment, reports BC head of communications at Amber Beverage Group Dana Hasana.

Since last year Latvijas balzams veikali have invested EUR 180 000 in modernizing the shop network.

 

To date, in the renovated LB shops that were opened in November last year and in March of this year, the amount of an average purchase has grown by 15%. This is evidence that guests in the city as well as local residents appreciate the new design, the modern environment and the wide assortment.

 

By year’s end, it is planned to open an additional two Latvijas balzams shops, investing a total of around half a million euro.

 

A wider selection is available in the renovated LB shops, and, in addition to alcoholic and non-alcoholic beverages, Latvian souvenirs and sweets favored by tourists and local residents are on offer. The new shop solution will also please coffee lovers, offering hot coffee to take away. A “tasting corner” will operate at certain times, offering tastings of new products from the shop’s selection.






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