Alcohol, Baltic Export, Forum, Good for Business, Latvia, Markets and Companies, USA

Moskovskaya vodka returned from the US with double gold, while two brands created last year – Cosmopolitan Diva and Amber Gold received silver medals in a so-called closed tasting by 25 experts.

“This is the second year that we have successfully participated in this, the largest professional competition and exhibition in North America, that gathers wholesalers from the US and around the word. The recognition earned by the Latvijas balzams brands is a high evaluation of the experience of the Latvian producer and the ability to produce brands that are internationally competitive as seen by world-class experts and consumers,” according to Valters Kaze, the company’s chief marketing officer.

V. Kaze stressed that participation in this global event is essential for planning future growth in the US market, which is a strategic export direction for the company.

Double gold for Moskovskaya is an affirmation that this brand, created at the end of the 19th century, is viable and able to attract consumers today as well. The history of the Moskovskaya brand in relation to Latvijas balzams starts in the distant year 1900, when LB was still a part of the Russian state alcohol monopoly. The largest export markets for this premium class drink, produced with classic Russian technology and the highest quality spirits, are Canada, Italy and Portugal.

The silver medal winners – the sparkling Cosmopolitan Diva and the Amber Gold Vodka – are the newest and most innovative LB products, whose production only started last year. Cosmopolitan Diva is the first sparkling beverage in the world that is filtered through gold. The image of the beverage is aimed at the modern consumers’ lifestyle and was created for export markets. Cosmopolitan Diva is being successfully exported to China, Israel, Lithuania and Estonia.

The uniqueness of Amber Gold™ is that it is filtered through an amber filter that was developed using a unique, patented purification process developed by the Latvian scientist and Doctor of Engineering Inga Lašenko. During the production process, the drink is filtered through three different filters – a filter made of amber threads, then through amber and silver micro granules, and finally, through a filter of gold threads.

The participation of AS Latvijas balzams at the exhibition in Orlando, USA was in cooperation with the Latvian Investment and Development Agency.