Baltic, Good for Business, Internet, Markets and Companies, Technology

Maxima was also the first to offer online shopping possibilities to residents of other Baltic States – in Lithuania the online shop was launched in 2011, in Latvia – in 2012.

"We carefully observe customers' needs and try to use our best experience in other countries where our companies operate. The project of online shopping is one of the examples, when the project in Lithuania, it was later moved to Latvia and, finally, developed in Estonia," says General Director of Maxima Grupe Neringa Janaviciute.

The new E-Maxima in Estonia is available since the beginning of February.

The first E-Maxima store was opened in Vilnius, Lithuania, in February 2011. Last March, it was later replaced by the new online shop Barbora. Meanwhile, E-Maxima was launched in March 2012 in Riga, Latvia. It is currently the only grocery store on the Internet in this country.

Maxima Grupe is a holding company, established in 2007, controling retail stores in Lithuania, Latvia, Estonia, Poland, and Bulgaria. It operates 519 stores: 228 of them are located in Lithuania, 147 in Latvia, 73 in Estonia, 44 in Bulgaria, and 27 in Poland.