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Laima, well-known thanks to its skills to combine the ancient traditions and innovations in chocolate production, has brought sophisticated technologies to the process of marketing of its products. At the enterprise they estimate that the functional opportunities of iBeacon technology, implemented by KNOQ system, would enable consumers to get the maximum comfort in the selection and purchase of confectionery products in the light of all modern trends.

According to studies, even today 65% of smartphone owners, when they visit shops, prefer to learn information about goods from their mobile devices, while just 35% of buyers still consult shop assistants. It is apparent that over time the consumers’ focusing on their smartphones just intensifies. Therefore the delivery of address information on goods and offers to mobile phones of buyers exactly when they visit the shop becomes extremely important.

It is symbolic that exactly Laima, that embodies the history of development of confectionery production in Latvia, was among the first to provide consumers with an opportunity to follow their communication preferences. Now everyone, who enters any of the shops of the famous brand in Riga, will be able to choose a method of study of its assortment, whether addressing the shop assistant or studying information in his or her mobile device.

If foreign tourists are interested in Laima products, then the advantages of iBeacon technology become yet more obvious. The KNOQ system delivers information simultaneously in 36 languages understandable by more than 91.3 percent of population of the Earth. For instance, a tourist from Japan, when visiting a Laima shop, would receive to his smartphone the description of the best Latvian chocolate in mother language. While a resident of Germany, who visits Riga, would get acquainted with the same information in German.

To get useful information on the products, assortment, special offers, actions and discounts in Laima shops it is necessary to install in your smartphone a mobile KNOQ application, which can be downloaded absolutely for free for iPhone on App Store and for Android on Google Play.

These applications operating within KNOQ Global Network all over the world become for consumers a comfortable and plain navigator on goods and services, whereby considerably simplifying search and selection, at the same time protecting the phone against spam and other useless information.