Advertising, Belarus, EU – CIS, Forum
International Internet Magazine. Baltic States news & analytics
Friday, 29.03.2024, 01:46
White Square: 2 days till the deadline
Those who participated at White Square before know that it’s
pretty easy to do. You need to register on adfest.by/en, then in your personal account choose
suitable contests and nominations and upload your festival cases – films,
radios, prints, design and digital projects, advertising, PR and media
campaigns, created and implemented during the recent year (two years for
Creative Effectiveness contest). Detailed technical requirements and fees for
all the contests are provided on adfest.by/en.
Reminding that White Square has 7 contests including 21 nomination that will be
judged offline by 6 categories of specially invited international jury – world renowned experts
holding hundreds of awards and repeatedly serving jury members at the leading
creative festivals globally including Cannes Lions during recent 3 years.
Every year more than 1000 entries from the CIS and Europe
take part at White Square and subsequently receive the most prestigious awards
worldwide. The main criteria for the evaluation of entries are the originality
and innovativeness of ideas and quality of implementation. In Marketing,
Creative Effectiveness, Media contests along with creativity the effectiveness
of implemented projects is estimated.
White Square prize-winning entries will be published on over 30 industrial
internet-resources of Europe and CIS in April-May on the eve of the
main event of global creative industry.
Since 2018 White Square is included into global creativity ranking AdForum
Business Creative Report. The representatives of The Gunn Report who
visited White Square note high level of the jury and general organization of
the festival.
Detailed information about White Square festival and
participation conditions is provided on official website adfest.by/en or via
email [email protected].