Advertising, Baltic States – CIS, Belarus, Forum

No time to think over anymore – it’s high time to act! Upload the entries right now! Already registered participants who still haven’t uploaded their entries should also hurry up and do it till the 28^th of March. Among all those who will submit the entries in time, till the deadline comes, 10! bonus accreditations for all the events of the Festival will be raffled!

The entries are accepted on official website www.adfest.by. The mechanics is quite easy. To participate in the contests you should just sign up on registration page and upload your entry into suitable nomination of the contest in your personal account. All the rest including the moderating and preparing the entries for the judging is on the Directorate of the Festival.

Traditionally White Square will open new festival season and show who are going to lead on the start of creative year.

The competition program consists of 13 contests: television advertising, print, graphic and communication design, label / package, outdoor  advertising, radio  advertising, interactive advertising, media projects, BTL, PR and DM projects, advertising campaigns, marketing effectiveness, innovations, social advertising.

The entries will be evaluated by five main international jury categories: creative jury, design jury, marketing jury, interactive jury, social advertising jury. The main award of the Festival – Grand Prix – is selected on special session of Grand Jury.

The judging is based on the Regulation of Jury work led by principles of impartiality, objectivity and professionalism. The main criteria of entries evaluation are originality, novelty of idea, quality of its implementation. In the contests of advertising campaigns and marketing services – BTL, PR, DM projects – one of the criteria of evaluation, next to creative, is effectiveness.

White Square is included into creativity ratings of Association of Advertising Organizations of Belarus, All-Ukrainian Advertising Coalition, Association of Communication Agencies of Russia, AdAsia.  

Detailed information about the rules and costs of participation for each of the contests is provided on www.adfest.by or by phones of the Directorate in Minsk: +375 17 217 41 71; +375 17 217 41 61; +375 17 205 09 16; +375 17 306 44 73.

VIEW VIDEO PRESENTATION OF THE FESTIVAL