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International Internet Magazine. Baltic States news & analytics Thursday, 28.03.2024, 17:21

The second deadline of entry submission to Festival White Square in Minsk is upcoming

BC, Riga, 26.02.2015.Print version
On the 28th of February the second deadline of entry submission to VII International advertising and marketing Festival White Square is upcoming. Those who will submit the entries till the 28th will have more profitable conditions.

White Square is one of the leading ad festivals in Eastern Europe and the CIS. The competition program of the festival cover the entire spectrum of communication industry and includes 13 contests: television advertising, print, graphic and communication design, label / package, outdoor  advertising, radio  advertising, interactive advertising, media projects, btl, pr and dm projects, advertising campaigns, marketing effectiveness, innovations, social advertising. The entries are accepted on official website www.adfest.by.

 

The entries will be evaluated by five main jury categories: creative jury, design jury, marketing jury, interactive jury, social advertising jury. Traditionally, the jury of the festival are the persons with world recognition in advertising, creative and art directors of the leading ad agencies from Europe and CIS, the holders of numerous prestigious industrial awards with the experience of judging at many world-famous ad festivals including Cannes Lions.   

 

The judging is based on the Regulation of Jury work led by principles of impartiality, objectivity and professionalism. The main criteria of entries evaluation are originality, novelty of idea, quality of its implementation. In the contests of advertising campaigns and marketing services – BTL, PR, DM projects – one of the criteria of evaluation, next to creative, is effectiveness.

 

Traditionally White Square opens the festival season, starting a new creative year. It is where your entries have a chance to be recognized by professionals. Having a successful start at White Square, the winners and the finalists of the festival, as a rule, continue their winning procession and get the recognition far beyond Belarus at other international advertising festivals including Cannes Lions.

 

The winners are published on leading professional internet-resources over Russia, the CIS and Europe promoting the winning agencies in different countries. 

 

White Square is included into creativity ratings of Association of Advertising Organizations of Belarus, All-Ukrainian Advertising Coalition, Association of Communication Agencies of Russia.

 

The costs are rather democratic and differ depending on the contest and stages of submission.



 

All the information about the rules of participation and entry submission for each of the contests is provided on www.adfest.by.






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