Advertising, Baltic States – CIS, Belarus, Forum

The competition program consists of 13 contests: television advertising, print, graphic and communication design, label / package, outdoor  advertising, radio  advertising, interactive advertising, media projects, btl, pr and dm projects, advertising campaigns, marketing effectiveness, innovations, social advertising, which will be evaluated by five main international jury categories.

We introduce full jury cast of the VIIth White Square Festival!

Creative Jury will judge the contests of TV advertising, print, radio advertising, innovations.   

Design jury will evaluate the entries participating in the contests of graphic and communication design, label / package, outdoor advertising.

Marketing jury will judge the contests of advertising campaigns, media projects, marketing effectiveness, BTL, PR and DM projects.

Interactive Jury will judge the entries submitted to interactive advertising contest.  

Social Advertising jury will judge the contest of social advertising.

CVs of all jury members are presented on official website www.adfest.by.  

Insignificant changes and adds in the jury are possible.

The main criteria of entries evaluation are originality, novelty of idea, quality of its implementation. The Regulation on the Jury work at the Festival is available on the website and is based on principles of impartiality, objectivity and professionalism. In the contests of advertising campaigns and marketing services – BTL, PR, DM projects – one of the criteria of evaluation, next to creative, is effectiveness.

Traditionally White Square opens the festival season, starting a new creative year. It is where your entries have a chance to be recognized by professionals. Having a successful start at White Square, the winners and the finalists of the festival, as a rule, continue their winning procession and get the recognition far beyond Belarus at other international advertising festivals including Cannes Lions.

The winners are published on leading professional internet-resources over Russia, the CIS and Europe promoting the winning agencies in different countries. 

White Square is included into creativity ratings of Association of Advertising Organizations of Belarus, All-Ukrainian Advertising Coalition, Association of Communication Agencies of Russia.

Traditionally there are several deadlines of entry submission. Cost varies  depending on the stage. The deadline of the main stage is on February 28.

Detailed information about the Festival is on official website www.adfest.by or by phones of the Directorate in Minsk: +375 17 217 41 71; +375 17 217 41 61; +375 17 205 09 16; +375 17 306 44 73.