Advertising, Baltic States – CIS, Belarus, Estonia, Forum

The Festival collects about 1 500 entries and gathers over 700 participants from 25 countries of the world annually.

The competition program includes 13 contests, which will be evaluated by five main jury categories: creative jury, design jury, marketing jury, interactive jury, social advertising jury.    

At the moment complete Marketing Jury category has been announced. 

CV’s of all jury members are presented on official website www.adfest.by.   

Marketing jury will judge the contests of advertising campaigns, media projects, marketing effectiveness, BTL, PR and DM projects.

The main criteria of entries evaluation are originality, novelty of idea, quality of its implementation. The Regulation on the Jury work at the Festival is available on the website and is based on principles of impartiality, objectivity and professionalism. In the contests of advertising campaigns and marketing services – BTL, PR, DM projects – one of the criteria of evaluation, next to creative, is effectiveness.

Full jury cast is currently at final stage of its forming and will be announced during February. Insignificant changes and adds in the jury are possible.

Traditionally White Square opens the festival season, starting a new creative year. It is where your entries have a chance to be recognized by professionals. Having a successful start at White Square, the winners and the finalists of the festival, as a rule, continue their winning procession and get the recognition far beyond Belarus at other international advertising festivals including Cannes Lions.

The winners are published on leading professional internet-resources over Russia, the CIS and Europe promoting the winning agencies in different countries. 

White Square is included into creativity ratings of Association of Advertising Organizations of Belarus, All-Ukrainian Advertising Coalition, Association of Communication Agencies of Russia.

The mechanics of entry submission to the VII Festival is noticeably simplified. All the information about the rules of participation and entry submission for each of the contests is provided on www.adfest.by.

Traditionally there are several deadlines of entry submission. Cost varies  depending on the stage. The deadline of the main stage is on February 28.

Detailed information about the Festival is on official website www.adfest.by or by phones of the Directorate in Minsk: +375 17 217 41 71; +375 17 217 41 61; +375 17 205 09 16; +375 17 306 44 73.