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International Internet Magazine. Baltic States news & analytics
Thursday, 18.04.2024, 10:47
64 % of enterprises in Latvia had a website
The availability of a website depends on the size of the
enterprise, and it most often set up for large and medium enterprises. At the
beginning of 2016, a website was set up by 96.3% of large enterprises, 84.2% of
medium enterprises and 58.8% of small enterprises. Over the past three years,
the most rapid increase in the number of websites may be observed in the group
of small enterprises – of 8 percentage points.
Most often (60%) enterprises maintain a website in
order to ensure access to their product catalogue and price lists – such an
option is used by 90.7% of large enterprises, 78.8% of medium
enterprises, and 55.7% of small enterprises. In addition, every sixth
enterprise offers the possibility to carry out online ordering or reservation.
At the beginning of 2016, 18.9% of enterprises included links to their
social media profiles (Facebook, Twitter etc.) on their websites. This was done
by 51.4% of large enterprises, 27.7% of medium enterprises, and
16.4% The number of enterprises selling goods or services on the internet
is gradually increasing – there were 9.3% of such enterprises in 2013,
whereas their share had grown to 10.2 % in 2015of small enterprises.
In 2015, goods and services were sold on the internet most
frequently by large enterprises (22.8 %), however, the largest turnover
was recorded among medium enterprises – EUR 1 519 mln or
12.7 % of the total turnover of enterprises. The respective enterprises
operated in the following sectors: repair of computer and communication
equipment (54.4 %), travel agency, tour operator reservation services
(52.6 %), and accommodation (47.9 %).
The share of enterprises that have made purchases on the
internet or other computer networks has almost doubled during a period of five
years – reaching 41.1% in 2015. A similar trend may be observed in the
breakdown of enterprises by their size – in 2015 online purchases were carried
out by 67.0% of large enterprises, 50.8% of medium enterprises and 38.7% of
small enterprises. Online purchases were made most frequently by enterprises
with the following main kinds of economic activity: repair of computers and
communication equipment (88.6%), computer programming, consultancy and
provision of information service activities (81.0%), provision of telecommunication
activities (74.0%), travel agency, tour operator reservation services and provision
of related services (70.4%).