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Saturday, 20.04.2024, 01:55
Study: Estonia should support online sales
The study states that online export is a new field for Estonian entrepreneurs and knowledge of e-export is still quite scarce. Entrepreneurs' scarce knowledge of different transport solutions, tax systems, regulatory requirements and e-marketing could be behind the obstacles, Praxis said.
Authors of the study want the state to offer support for solving the problems connected to Estonia as a country of origin and create a national online marketing export assistance to change the situation.
In addition, Praxis suggests the state to develop trainings offered to entrepreneurs selling their products and services online, and set up a support team, which has four to six members.
Praxis also suggests creating a voucher system, which means giving entrepreneurs a voucher worth 4,000 to 5,000 euros to set up an international online store. The study's authors also suggest that the state starts to collect data on online export.