Analytics, Estonia, Internet, Retail, Technology, Telecomunications

International Internet Magazine. Baltic States news & analytics Thursday, 25.04.2024, 10:07

Survey: 1 in 5 mobile phones in Estonia bought online

BC, Tallinn, 24.05.2016.Print version
In April 2016, 31,000 new mobile telephones, more than in any other month so far this year, were bought in Estonia, of which 19% were bought through internet sales channels, a survey by GfK Retail and Technology indicates, cites LETA/BNS.

In money terms, new mobile telephones worth 7.8 million euros were bought in Estonia last month, including 1.9 million euros' worth of phones that were bought via online channels, Tele2 said on Monday.

 

"In April a record number of people, 5,900, used the possibility to buy a new telephone on the internet," Kristjan Seema, sales and advertising director at Tele2, said.

 

During the month of April 24,000 smartphones and 7,100 ordinary telephones were sold in Estonia. The average price of a telephone on the retail market was 249 euros and the average price of a smartphone 313 euros.






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