Estonia, EU – Baltic States, Forum, Markets and Companies, Technology, Textile

Plugg is an annual one-day conference. It focuses on the advantages, challanges and talented business solutions of the starting enterprises in Europe. In addition to the opportunity of presenting products and services to the European business elite, the first prize and the audience's favourite prize of Plugg Start-Up 2010 are shared. Plugg.eu is a very entrepreneurship focused conference organised in Brussels, Belgium, reports LETA.

Fits.me is a virtual fitting room for the Internet clothing trade by the Estonian enterprise Massi Miliano, Tartu Univeristy's technology institute and Tallinn University's biorobotic laboratory.

The technology is based on biorobotics and will help to solve the biggest problem of clothes selling- the absence of fitting rooms. At the moment only seven percent of clothes retail is done on the Internet. In comparison, 50% of the computers and books are sold in the Internet in the USA. In spite of that, clothes selling is still the biggest category of Internet trade, exceeding the sales of computers which takes the second place.

Fits.me is a virtual fitting room helping online shoppers pick the right size of clothing. Something that is definitely a show stopper at the moment in online clothing stores.