Estonia, Internet, Investments, Press-release, Technology

“Preparation work done by our innovative prediction and recommendation engine saves readers time and effort,” said BC Louis Kanganis, CEO of DailyPerfect.

DailyPerfect's technology semantically analyzes information publicly available about its users on the web, makes predictions about their interests, and delivers a personalized news feed. When a user first arrives at DailyPerfect.com, they are asked one simple question – “what is your name?” With the answer to that question and nothing else, DailyPerfect’s proprietary technology analyzes each user’s digital footprint and derives a profile of their interests within seconds. DailyPerfect uses this profile to scan through thousands of news feeds from around the world and generates a news site that is personalized for each user.

DailyPerfect is also releasing an API (Application Programming Interface) that will allow publishers, advertising networks, direct marketers and e-commerce providers to utilize the company’s unique behavioral targeting service to positively impact their click-through rates, content relevancy, conversions and revenue.

“Our technology’s ability to generate relevant profiles of users without the use of cookies gives publishers, advertisers and direct marketers a privacy-friendly opportunity to significantly improve their program metrics and content selection,” Louis Kanganis said.